Campaign
On 6th October 2021, Wheelchair Cricket India Association (WCIA) launched #DrivewithAbility campaign to raise awareness about driving in the disabled community. A series of videos were launched after a teaser giving a glimpse of the campaign. It showcased what people think about disabled drivers on-road and whether or not they are aware of disabled driving rights. The motive of the campaign is to spread the word and fill the void of information related to driving with a disability. It further intends to encourage members of the disabled community, as well as able-bodied individuals, to come to the forefront and become the face and ambassador of the movement.
Driving Licence
Goverenement Scheme
Fastag
My Story
In another video, Indian Wheelchair Cricket Team Captain, Somjeet Singh talked about how he ignored the voices around him to pave his journey. Avoiding people advising him that cricket wasn’t for him to successfully play national and international matches, he has represented India. In the video, he emphasised the importance of driving and narrated how basic skills like driving helped him gain confidence and made him socially aware.
Through this video campaign, WCIA emphasised on the importance of driving skills in enhancing mobility and reducing dependency on others. The campaign appeals to the disabled community to come out and drive to make people, organisations, and governments realise their needs. It also urges the able-bodied for their contribution to create an inclusive environment and propels the message that we are all sitting in the driving seats of our life and that we should not be scared of the speed breaker and sit at home, instead we should press the accelerator and move ahead in life.
Social Media Reach
WCIA’s #DriveWithAbility Campaign attracted numerous eyeballs with more than 1,14,006 impressions/views across various Social Media Platforms and more than 3,000 engagements/messages inquiring about government schemes, relaxations, and acquiring licences etc.
