Drive With Ability - WHEELCHAIR CRICKET INDIA

#DriveWithAbility

Campaign

On 6th October 2021, Wheelchair Cricket India Association (WCIA) launched #DrivewithAbility campaign to raise awareness about driving in the disabled community. A series of videos were launched after a teaser giving a glimpse of the campaign. It showcased what people think about disabled drivers on-road and whether or not they are aware of disabled driving rights. The motive of the campaign is to spread the word and fill the void of information related to driving with a disability. It further intends to encourage members of the disabled community, as well as able-bodied individuals, to come to the forefront and become the face and ambassador of the movement.

The motive of the campaign is to spread the message that most of the successful people in the disabled community can drive themselves. But, due to unsafe roads, lack of parking space, and other facilities for persons with disabilities, along with prejudices around the community, forbid them to come out and drive.

Adapted Vehicles

Driving Licence

Invalid Carriage

Goverenement Scheme

Exemption

Fastag

#DriveWithAbility

My Story

In another video, Indian Wheelchair Cricket Team Captain, Somjeet Singh talked about how he ignored the voices around him to pave his journey. Avoiding people advising him that cricket wasn’t for him to successfully play national and international matches, he has represented India. In the video, he emphasised the importance of driving and narrated how basic skills like driving helped him gain confidence and made him socially aware.

Through this video campaign, WCIA emphasised on the importance of driving skills in enhancing mobility and reducing dependency on others. The campaign appeals to the disabled community to come out and drive to make people, organisations, and governments realise their needs. It also urges the able-bodied for their contribution to create an inclusive environment and propels the message that we are all sitting in the driving seats of our life and that we should not be scared of the speed breaker and sit at home, instead we should press the accelerator and move ahead in life.

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“Till the time, we don’t come out and drive, people, organisations and the government will not realise our needs. As and when people from the disabled community will take the initiative of driving themselves, facilities will be taken care of.”

-Sqn Ldr Abhai Pratap Singh (Retd.)

“I learnt to drive, acquired my licence and freed my mobility from dependency on others. Before, when I was dependent on others for going out, the world seemed very limited to me. Since I started driving I became more socially aware and I gained the confidence to go out by myself,”

-Somjeet Singh (Captain, Indian Wheelchair Cricket Team)

#DriveWithAbility

Social Media Reach

WCIA’s #DriveWithAbility Campaign attracted numerous eyeballs with more than 1,14,006 impressions/views across various Social Media Platforms and more than 3,000 engagements/messages inquiring about government schemes, relaxations, and acquiring licences etc.

#DriveWithAbility

Adapted Vehicles

Invalid Carriage

Exemption

#DriveWithAbility

Join The Campaign

-Sqn Ldr Abhai Pratap Singh (Retd.)

-Somjeet Singh (Captain, Indian Wheelchair Cricket Team)

#DriveWithAbility

Social Engagement

Social Engagement

Social Engagement

Social Engagement

Wheelchair Cricket India Association (W.C.I.A.)

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